ALG
alg-global.com
This global consulting firm, part of the Indra Group, reached a turning point where its visual identity was not up to par with its extraordinary team and the level of work performed. Driven by its marketing and communication area, ALG carried out a brand reconstruction plan that resulted in a rebranding. The project key was to capitalize on the value that the brand already had and enhance those points where opportunities were detected. A powerful acronym (ALG), with enough force to say a lot with little, was strengthened and put at the forefront to become the seed of the communication plan. With a revised color palette and typographic system, a new and flexible visual system was developed with the ability to adapt to the company needs. All of this, centralized and supported by a brandcenter, to facilitate the global team’s access to all brand resources. The new Visual Identity Program and institutional website that we created gave ALG the possibility of starting a new path, aligned with its DNA and with the potential to pursue new objectives.
Project team
Branding & strategy: Lucas Lamarche
Project manager: Nicolás Dorzi
Commercial director: Rodrigo Diez
Partners
Development: Ignacio Marcos
Photography & video: Bruno Bono, Gabriel Gigghieri