CocoVail

American Beerhall in Barcelona

Cocovail is the place to get a true American beer hall encounter in Barcelona. Craft beer, chicken wings and great international vibes, at a venue that honors the California beach culture of the ‘70.
To create a brand positioning that resonates with a wide audience, involves developing consistent experiences that people will enjoy so much, they will come for more, will share their best CocoVail times online and will even take home some merch as memorabilia. Our work embraces all of those touchpoints, to create a distinguished brand presence through storytelling, that in the future will deliver a franchisable business.

Project team
Branding & strategy: Lucas Lamarche
Project manager: Betiana del Rio
Commercial director: Rodrigo Diez

Partners
Photography: Bruno Bono
Video production: Juan Martín Kraglievich