ROPA

Roberto Olivan Performing Arts

Rebranding a contemporary artist demands being able to understand its essence, history, experience and professional career. The project for Roberto Olivan Performing Arts captures all of this and communicates it visually through textures, images, movement, sensations, mixed and combined with a contemporary approach.
ROPA is a pure expression of the human being. We related it with street art, stencils, raw textures, clear and powerful shapes and simple messages. A Rebranding of a contemporary artist breaks with what is established, it does not look outwards, it does not catch on. It requires looking inward, towards the heart.

Project team
Branding & strategy: Lucas Lamarche
Project manager: Betiana del Rio
Commercial director: Rodrigo Diez

Partners
PR & communication: Bluverd
Photography & video: Deltebre Dansa, ROPA