Tío Bigotes

Auténticas empanadas Argentinas

Tio Bigotes is a food chain of Argentinean empanadas with stores all over Spain. Creating a successful franchise brand involves developing a clear and compelling brand identity that is consistent across all locations (online as well as offline) to ensure a unified and recognizable image. From the symbol to the visual language, we created a simple and unpretentious branding, focused on the true value of being a classic Argentine product. Based on the company’s essence, we also created a brand slogan “Authentic Argentinian Empanadas”, and a visual formation using the light blue and white flag colors, that became a key element in the brand communication.
All in all, we redesigned and adapted the Tio Bigotes brand in line with the requirements and challenges of a powerful franchise.

Project team
Branding & strategy: Lucas Lamarche
Project manager: Betiana del Rio
Commercial director: Rodrigo Diez

Partners
PR & communication: Bluverd
Photography: Oreana Nunez